مشاهدة : 2038
من مراكش.. اعطاء انطلاقة أول علامة تجارية للمستهلك بالمغرب
عقدت صباح اليوم الجمعة، بمدينة مراكش، ندوة صحفية، تم خلالها تسليط الضوء على مبادرة "ديالنا" التي تعتبر أول علامة للمستهلك بالمغرب.
وتقوم المبادرة على مبدأ بسيط ومبتكر، يحدد فيه المستهلكون دفتر التحملات الالخاص بالمنتوج الذي يرغبون فيه، وكذا فرص تصنيعه بالمعايير التي يرغبون فيها وتسويقه بالثمن المناسب، مع السهر على استفادة المنتج بشكل منصف.
وقد انطلق التواصل بشأن هذه الفكرة المبتكرة، في دجنبر 2018 على الشبكات الإجتماعية، ولقيت صدى وتفاعلا إيجابيين واهتماما كبيرا لدى المستهلكين، الذين يقبلون بكثرة على الانضمام إلى مجموعة"ديالنا".
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