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المغرب يتطلع لمضاعفة عدد السياح الوافدين من بريطانيا
قالت وزيرة السياحة والصناعة التقليدية والاقتصاد الاجتماعي والتضامني، فاطمة الزهراء عمور، أمس الاثنين بلندن، إن المغرب يتطلع الى مضاعفة عدد السياح الوافدين من بريطانيا في أفق 2027.
وأبرزت الوزيرة في تصريح لوكالة المغرب العربي للأنباء أن المشاركة المغربية في المعرض العالمي لأسواق الأسفار (9- 7 نونبر)، بالغة الأهمية لكونها تصادف مرحلة إعادة الاقلاع مشيرة الى أن المغرب حقق انطلاقة جيدة بعد الجائحة ونجح في استرجاع 76 في المائة من السياح المتوافدين وأكثر من 100 في المائة من العائدات السياحية.
وقالت إن الأمر يتعلق بأحد المعارض الأكثر أهمية عبر العالم والمغرب مدعو الى توقيع حضور بارز يتناسب مع مؤهلاته، وهو ما يفسر هذه المشاركة الواسعة من لدن مختلف الفاعلين.
وأضافت السيدة عمور أنه في الوقت الذي تشكل أوروبا، مع اسبانيا وفرنسا، أهم سوق مصدر نحو المغرب، فإن بريطانيا اليوم تعد سوقا مهمة تمثل أزيد من 600 ألف سائح وأكثر من مليوني ليلة مبيت. وذكرت بأن انجلترا هي ثالث سوق من حيث السياح والثاني من حيث ليالي المبيت.
وخلصت الى أن المعرض يتيح فرصة مناسبة للقاء بأهم الفاعلين في قطاع الأسفار وشركات الطيران وكبار الفاعلين في القطاع السياحي بغرض وضع مخططات ملموسة تمكن من مضاعفة عدد السياح الوافدين من بريطانيا.
وبين 3500 عارض، يحتل رواق المكتب الوطني المغربي للسياحة موقعا مميزا، يحتضن حوالي 30 فاعلا من قطاع الأسفار، والخطوط الملكية وممثلي المجالس الجهوية للسياحة والكونفدرالية الوطنية للسياحة.
ويوفر الرواق تنشيطا منوعا وفضاء رقميا وعرضا لفيلم حملة “المغرب، أرض النور”، وركنا للخط العربي والتجارب الموسيقية وألوانا من الطبخ المغربي.
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