رؤساء المجالس الجهوية للسياحة يجتمعون لأول مرة من أجل العمل على استراتيجية للتسويق لوجهة المغرب
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اجتمع رؤساء المجالس الجهوية للسياحة بالمغرب، بحر الأسبوع الجاري في مدينة الدار البيضاء، حيث كانت فرصة لمناقشة الدور الاستراتيجي لكل مجلس في تنمية السياحة على المستوى الجهوي، وكذلك الأساسيات المطلوبة فيما يتعلق بالتسويق للوجهات.
وكان اللقاء مناسبة لتسليط الضوء على البرامج والأنشطة الخاصة بكل جهة، والإكراهات المادية التي تواجه تفعيل العروض الترويجية الموسمية الجهوية وتعرقل المبادرات والعمليات البناءة والطموحات الواعدة، بحيث تم اقتراح إعادة استثمار إيرادات في المخصصات المالية السنوية التي يمنحها المكتب الوطني للسياحة لكل مجلس جهوي.
ويعتبر هذا الاجتماع الأول من نوعه لفرق المجالس الجهوية للسياحة بالمغرب، في أفق تنظيم مؤتمر وطني شهر شتنبر المقبل في مدينة الرباط، وذلك بهدف الانخراط في المراقبة الاستراتيجية مع المصالح الولائية والمسؤولين والمنتخبين والمكتب الوطني للسياحة.
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